"I am always greeted promptly in a friendly manner as I enter the office. The staff person who will provide my dental services never keeps me waiting. My personal comfort is the first order of business in the dental chair. An explanation of what is being done and why is readily available. And the doctor of dentistry is readily available and willing to describe plans of treatment as necessary. And the mantra accompanying procedures is "We don't want you to experience any pain or discomfort."